Fad diets are extremely popular for losing weight.
They typically promise rapid weight loss and other health benefits, based on no evidence whatsoever.
However, there are some so-called "fad" diets that have been found to produce weight loss in high-quality, controlled studies.
Further reading: https://www.healthline.com/nutrition/8-fad-diets-that-work
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Studies mentioned:
STUDY 1: https://www.ncbi.nlm.nih.gov/pubmed/18268511
STUDY 2: https://www.ncbi.nlm.nih.gov/pubmed/12761365
STUDY 3: https://www.ncbi.nlm.nih.gov/pubmed/20679559
STUDY 4: https://www.ncbi.nlm.nih.gov/pubmed/17971178
STUDY 5: https://www.ncbi.nlm.nih.gov/pubmed/25592014
STUDY 6: https://www.ncbi.nlm.nih.gov/pubmed/17890496
STUDY 7: https://www.ncbi.nlm.nih.gov/pubmed/27062219
STUDY 8: https://www.ncbi.nlm.nih.gov/pubmed/21410865
STUDY 9: https://www.ncbi.nlm.nih.gov/pubmed/27708846
STUDY 10: https://www.ncbi.nlm.nih.gov/pubmed/24473459
STUDY 11: https://www.ncbi.nlm.nih.gov/pubmed/23414424